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Member Value Webinar #1 - Media Matters - Raising your profile in local media

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APA MEMBERS PLEASE REFER TO THE EMAIL WITH YOUR UNIQUE ENROLMENT KEY WHICH YOU RECEIVED ON THE 17 FEBRUARY 2015. YOU WILL NEED THIS ENROLMENT KEY TO ACCESS THE MODULE. 
Overview
Getting your story covered in an increasingly competitive news environment means understanding what reporters respond to. Join us for five ways to pitch your story and raise the profile of your work and the work of the APA across your local media outlets.
Presenter

Andrea Clarke, General Manager, Training and Leadership Services, Undertow Media

Based in Washing D.C for most of her career as a television news report, Andrea covered major news events for Al Jazeera English, the Pentagon Channel and Reuters, including the US presidential election and Hurricane Katrina. She also worked across the international non-profit arena, working on programs to re-build Iraq, Afghanistan and Georgia - before leading the communication campaign for the Save Darfur advocacy movement to stop the genocide in Sudan.

A regular commentator on Sky Business News and the Australian Newspaper, Andrea is emerging as a raw and authentic voice supporting the professional development of people across corporate Australia.

Comments

To enrol for this webinar you will require a Unique Enrolment Key which will be emailed to all APA Members prior to the 18th February. Please check your email account for this email. Please note that this webinar is available until 18 February 2016. 

CPD Hours: 1
Further note

The APA Media team have been working hard to raise awareness of the APA and the crucial role physiotherapists play in keeping Australia healthy. Through sharing stories of APA physiotherapists and the patients they treat, as well as APA's stance on matter of importance, the APA's profile has substantially increased. 

We're always interested in newsworthy media opportunities our members may know about and we can help provide support for helping to get the most out of opportunities. You an contact the media team for support via media@physiotherapy.asn.au 

Also, please note APRHA guidelines prohibit the use of direct patient endorsement of a practice or a particular professional. Promoting the profession and the APA as a whole is encouraged, but not individual practitioners or providers of physiotherapy services. If you have any concerns that you may be breaching APHRA guidelines please contact APHRA via http://www.ahpra.gov.au/About-AHPRA/Contact-Us.aspx. 

Troubleshooting 

If you have trouble opening the module please try the following:

Check that your internet browser is not blocking pop-up’s. You need to ‘allow’ pop-up’s or turn your pop-up blocker off.  Please see below websites, which will assist you in checking your pop-up blocker settings

Note: Internet Explorer has recently had a change in their program which can interfere with some websites. We recommend using Google Chrome in place of Internet Explorer.  Please contact online.courses@physiotherapy.asn.au or 03 9092 0888 if you require further assistance. 

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