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Member Value Webinar #1 - Media Matters - Raising your profile in local media


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Getting your story covered in an increasingly competitive news environment means understanding what reporters respond to. Join us for five ways to pitch your story and raise the profile of your work and the work of the APA across your local media outlets.

Andrea Clarke, General Manager, Training and Leadership Services, Undertow Media

Based in Washing D.C for most of her career as a television news report, Andrea covered major news events for Al Jazeera English, the Pentagon Channel and Reuters, including the US presidential election and Hurricane Katrina. She also worked across the international non-profit arena, working on programs to re-build Iraq, Afghanistan and Georgia - before leading the communication campaign for the Save Darfur advocacy movement to stop the genocide in Sudan.

A regular commentator on Sky Business News and the Australian Newspaper, Andrea is emerging as a raw and authentic voice supporting the professional development of people across corporate Australia.

CPD Hours: 1
Further note

The APA Media team have been working hard to raise awareness of the APA and the crucial role physiotherapists play in keeping Australia healthy. Through sharing stories of APA physiotherapists and the patients they treat, as well as APA's stance on matter of importance, the APA's profile has substantially increased. 

We're always interested in newsworthy media opportunities our members may know about and we can help provide support for helping to get the most out of opportunities. You an contact the media team for support via media@physiotherapy.asn.au 

Also, please note APRHA guidelines prohibit the use of direct patient endorsement of a practice or a particular professional. Promoting the profession and the APA as a whole is encouraged, but not individual practitioners or providers of physiotherapy services. If you have any concerns that you may be breaching APHRA guidelines please contact APHRA via http://www.ahpra.gov.au/About-AHPRA/Contact-Us.aspx.