Physiotherapists are beginning to recognise the potential of social media to connect, educate, network, establish a digital identity and promote their organisation. This webinar tackles the topic of dealing with the potential down side of being online – risk management. Would you know what to do if someone posted negative comments about you online? How can you get ahead of possible issues before they occur? We’ll explore risk management strategies and give you some useful tips for developing a social media policy that puts you and/or your organisation in a great position to spend less time worrying and more time getting the most of these engaging online platforms!
Dr. Mark Merolli
Mark is a Physiotherapist (APAM), researcher and eHealth consultant. He has a PhD in health informatics (participatory health through social media) and teaches at the University of Melbourne, Melbourne Medical School. Mark has lectured extensively on social media and eHealth and to physiotherapists and other health professionals alike and has recently presented the social media workshops at 2015's APA Conference on the Gold Coast and 2014’s APA Business and Leadership Symposium in Cairns. He was also an invited facilitator to the World Confederation of Physical Therapy (WCPT) Social Media session in Singapore 2015.
Karen is a Musculoskeletal Physiotherapist (APAM). She has nurtured her flair for business through practice ownership, health services contract management, and participation in business programs. In 2011, inspired by her time residing in remote areas, Karen launched ‘Physios Online’, Australia’s first entirely online, publicly accessible private Physiotherapy Practice. Physios Online specializes in providing telerehabiliation consultations to people in rural and remote areas. She is a regular invited speaker at health conferences and was an active presenter at the 2014 APA Business and Leadership Symposium in Cairns. In 2015 she presented at the Australian Telehealth Conference in Sydney.
Looking to further your social media knowledge?
Please click here to register for online course on Connecting Physios - Connecting Physios - Social Media Course exclusively for Physios
Please click here to register for the Face to Face course - Connecting physios: using social media to advance your career
Please click here to refer the Social Media Guide
CPD Hours: 1