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7 Deadly sins of physio business

Member: $35.00 inc. GST

Non-Member: $50.00 inc. GST


This interactive virtual classroom will cover errors, oversights & misjudgements that can damage your business. The effect of these oversights compound to undermine productivity, cash flow, client and staff retention and the value of the business as a going concern.

Learning outcomes:

This presentation aims at creating awareness of 7 business errors made by many physiotherapists and how they impact on business growth and success.

The 7 deadly sins are:

1.         Secrecy

2.         Naivety

3.         Deference

4.         Sciolism

5.         Chaos

6.         Neglect

7.         Sabotage


Participants will leave with an understanding of how changing their attitudes and behaviours can improve the culture, strategy and outcome of their practice.

It will also help physiotherapist to:

•           Review of current knowledge, attitudes and strategies in their own business

•           Reflection on the need of change

•           Identifiable pathway to pursue business excellence through education, marketing, strategic planning, HR, active leadership and more.


Craig Allingham: With qualifications in physiotherapy, sports science, men’s health and business, Craig Allingham has enjoyed a stellar career as a leading sports physiotherapist not only in Australia but also internationally. Craig moved into private practice and has been a director of several businesses for over 30 years. Craig is an experienced physiotherapist, an academic teacher, innovator and a master of business and having purchased, developed and sold practices, he brings experience as well as commercial acumen. Craig has also published his business book – ‘Book More Clients – turning customers into cash flow’.


Virtual Classroom recording. This lecture took place on 15th February 2017

CPD Hours: 1


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