This interactive virtual classroom will cover errors, oversights & misjudgements that can damage your business. The effect of these oversights compound to undermine productivity, cash flow, client and staff retention and the value of the business as a going concern.
This presentation aims at creating awareness of 7 business errors made by many physiotherapists and how they impact on business growth and success.
The 7 deadly sins are:
Participants will leave with an understanding of how changing their attitudes and behaviours can improve the culture, strategy and outcome of their practice.
It will also help physiotherapist to:
• Review of current knowledge, attitudes and strategies in their own business
• Reflection on the need of change
• Identifiable pathway to pursue business excellence through education, marketing, strategic planning, HR, active leadership and more.
Craig Allingham: With qualifications in physiotherapy, sports science, men’s health and business, Craig Allingham has enjoyed a stellar career as a leading sports physiotherapist not only in Australia but also internationally. Craig moved into private practice and has been a director of several businesses for over 30 years. Craig is an experienced physiotherapist, an academic teacher, innovator and a master of business and having purchased, developed and sold practices, he brings experience as well as commercial acumen. Craig has also published his business book – ‘Book More Clients – turning customers into cash flow’.
Virtual Classroom recording. This lecture took place on 15th February 2017
CPD Hours: 1
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