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How your practice looks online impacts who walks through the door - Use visual branding to attract the right patients and team into your practice

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  • Overview

Are you attracting the right patients—and team—into your practice? The way your business looks online plays a bigger role than you might think.

 

Join Fiona Sexton for a practical 1-hour webinar where you'll learn how your visual branding shapes the perception of your practice—and influences who chooses to engage with you. Your imagery and online presence send powerful signals about your values, approach, and the experience you offer. When aligned, these elements act as a magnet for the right-fit patients and team members —helping you build a more connected and successful practice.

 

What you'll discover:

  • How your visual branding influences who you attract (and who you don’t)
  • The role of authentic imagery in building connection and trust
  • Simple strategies to align and elevate your online presence with your ideal patients and team

 

Presenter

Fiona Sexton is a specialist allied health branding photography with over 20 years experience as a physiotherapist and Pilates instructor. Having worked across hospitals, private practice and in community settings she understands the industry from the inside out. Fiona has photographed hundreds of allied health businesses across Australia and is passionate about helping health professionals show up authentically online, build trust with their audience, and grow thriving, values-aligned businesses through strategic visual branding.

 

Bachelor of Applied Science (Physiotherapy), La Trobe University 1999

Diploma of Pilates, Australian Pilates Method Association 2008

Diploma of Photography, The Photography Institute 2021

 

Host

Business National Group

 

Date of Live Event

11/06/2026

 

CPD Hours

1.0 hour

 

Please note: The content of this Lecture on Demand (LOD) was captured via a recording of a live lecture at the APA premises. Due to the nature of the event and the recording method, this LOD may not have captured some of the questions/comments from live audience. Your purchase of this module indicates your acceptance of this.

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