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2021 eTalk #2 - Update on AHPRA advertising guidelines

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  • Overview

As a regulated health service, physiotherapists must meet the requirements of the National Law advertising requirements. This includes registered health practitioners, individuals who are not health practitioners and businesses.


There are possible consequences of non-compliance — more serious cases can involve disciplinary action, such as conditions restricting how a practitioner can advertise, or prosecution by AHPRA through the courts.


Updated resources are available to help physiotherapists meet the requirements for advertising under the Health Practitioner Regulation National Law (National Law).


The Guidelines for advertising regulated health services were revised by National Boards and the Australian Health Practitioner Regulation Agency (AHPRA) as part of a scheduled review in line with good regulatory practice and have been published and came into effect on 14 December 2020. The guidelines have been revised to ensure they effectively and clearly explain the requirements for advertising a regulated health service under the National Law.


In this eTalk, Jason McHeyzer, National Director, Compliance at AHPRA will discuss:

  • the new advertising guidelines
  • notification processes of possible breaches in advertising, and
  • details of audit processes and preparedness for a potential audit.


Note: This eTalk is a recording of an APA Live Lecture which took place on 22 February 2021.



Jason McHeyzer


CPD Hours

1 hour


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